Aurum is a minimalist WooCommerce theme developed by Laborator, crafted to deliver a smooth and visually clean shopping experience across a wide range of online stores. Whether you are running a boutique, a bookstore, a technology shop, or a high-end jewelry brand, this theme provides a flexible and performance-optimized foundation. Built for both WordPress and WooCommerce, Aurum prioritizes speed and simplicity without sacrificing the advanced features that modern e-commerce businesses require. Its focus on a clutter-free design and robust functionality makes it a compelling choice for store owners who want their products to take center stage.
Key Features
- WooCommerce Integration: The theme is fully built for WooCommerce, ensuring seamless compatibility with the leading e-commerce plugin for WordPress. This includes support for AJAX add to cart, catalog mode, and four distinct shop item hover effects.
- Layout Builder with 55 Elements: Aurum includes a powerful Layout Builder that offers over 55 custom elements. This allows you to construct unique page layouts without touching a single line of code, giving you complete control over your site’s structure.
- Premium Slider Plugins Included: You gain access to both Layer Slider and Revolution Slider at no extra cost. These premium tools allow you to create stunning, dynamic slideshows and banners to showcase your products or promotions.
- Multiple Header Styles: The theme provides four different header types, including a sticky menu option. This flexibility lets you choose the navigation style that best fits your brand identity and user experience goals.
- Retina Ready and Responsive Design: Aurum is built to look sharp on all devices, from high-resolution desktop monitors to mobile phones. The responsive framework ensures your store is fully functional and visually appealing on any screen size.
- Performance and Speed Optimization: The theme is coded with a focus on speed, incorporating features like lazy loading for images and clean, semantic HTML5. This contributes to faster page loads, which is critical for both user experience and search engine rankings.
- Extensive Compatibility: Aurum supports major plugins and tools including WPML for multilingual sites, WPBakery Page Builder (included), YITH Wishlist, Advanced Custom Fields, and UberMenu (supported but not included). It also includes a child theme for safe customization.
- Built-in SEO Foundation: The code is structured with search engine optimization in mind. Combined with clean markup and fast loading times, Aurum provides a strong technical foundation for your online store to rank well in search results.
Who Is This For? Use Cases
Fashion and Jewelry Boutiques
The minimalist and clean design of Aurum is particularly well-suited for fashion and jewelry stores. Its elegant presentation allows product images to stand out, creating a premium, high-end feel that is essential for these markets. The theme’s focus on visual storytelling helps brands create a memorable shopping experience.
Technology and Electronics Stores
For stores selling tech gadgets and electronics, speed and clarity are paramount. Aurum’s performance-oriented code ensures that product-heavy pages load quickly, while its clean layout helps customers find what they need without distraction. The catalog mode feature is also useful for B2B tech suppliers.
Bookstores and Content-Focused Shops
While primarily an e-commerce theme, Aurum includes two blog page types and a search page with content filtering. This makes it a strong option for bookstores or any store that wants to combine product sales with a content marketing strategy, such as author interviews or reading lists.
Freelancers and Small Business Owners
Entrepreneurs who need a professional online store without a steep learning curve will find Aurum accessible. The included demo content, Layout Builder, and extensive documentation from Laborator make it possible to launch a fully functional site quickly, even without advanced technical skills.
Technical Details & Compatibility
Aurum is designed to work with the latest versions of WordPress and WooCommerce, ensuring long-term compatibility and security. The theme is fully responsive and retina ready, guaranteeing a consistent experience across all modern browsers and devices. Performance is a key consideration, with features like lazy loading and clean HTML5 code that minimize page load times. The theme supports WPBakery Page Builder, which is included with your purchase, as well as Advanced Custom Fields for developers who need to extend functionality. For international audiences, WPML compatibility allows you to create a multilingual store with ease. Laborator provides regular updates, as evidenced by a detailed changelog, which is a strong indicator of ongoing support and maintenance.
Pros and Cons
Pros
- Exceptional Performance: The theme is coded for speed, with features like lazy loading that directly improve user experience and SEO.
- Highly Flexible Layout System: With over 55 custom layout builder elements, you have immense control over your page designs without needing to code.
- Premium Value: At $119.00, the theme includes premium plugins like Revolution Slider and Layer Slider, offering significant savings compared to buying them separately.
- Strong Social Proof: With over 7,292 sales and numerous positive reviews praising the design and support, Aurum has a proven track record in the marketplace.
- Excellent Support and Updates: Laborator is consistently praised for its responsive and helpful customer support, along with a commitment to regular theme updates.
Cons
- UberMenu Not Included: While the theme supports the popular UberMenu plugin, it is not included in the purchase price and must be bought separately if you require its specific functionality.
- Minimalist Design May Not Suit All Brands: The clean, minimalist aesthetic is a core feature, but it may not be the right fit for brands looking for a more visually complex or feature-heavy design out of the box.
- Demo Images Not Included: The sample images used in the live preview are for demonstration purposes only and are not part of the download, which is standard practice for theme marketplaces.
Frequently Asked Questions
Is Aurum compatible with the latest version of WordPress and WooCommerce?
Yes, Aurum is actively maintained and updated by Laborator to support the latest versions of WordPress and WooCommerce. The theme’s changelog confirms ongoing compatibility, ensuring your store remains secure and functional after updates.
Can I use Aurum with a page builder other than WPBakery?
Aurum includes and fully supports WPBakery Page Builder. While it may work with other builders, the theme’s extensive custom shortcodes and layout builder elements are specifically designed for WPBakery. For the best experience and full feature access, using the included WPBakery builder is highly recommended.
What kind of support can I expect after purchasing Aurum?
Laborator is known for providing excellent customer support. The theme includes access to detailed documentation, and the support team is responsive to questions regarding theme setup, customization, and troubleshooting. This is consistently highlighted in user reviews as a major advantage of purchasing this theme.
Final Verdict
The Aurum WordPress & WooCommerce Shopping Theme stands out as a top-tier choice for anyone seeking a fast, clean, and highly customizable e-commerce solution. Its minimalist design philosophy, combined with a powerful Layout Builder and premium plugin inclusions, offers exceptional value at its price point. The strong social proof from over 7,292 sales and glowing user feedback regarding both the theme’s quality and Laborator’s support confirms its reliability. If you are building an online store where product presentation, site speed, and a premium user experience are your top priorities, Aurum delivers on all fronts. For a polished, professional, and performance-driven WooCommerce theme, this is an investment that will serve your business well for years to come. Purchase Aurum today to give your store the clean, fast, and flexible foundation it deserves.