When preparing a website launch, the period before going live is critical for building anticipation and capturing leads. A generic “Under Construction” page does little to engage visitors or communicate brand value. This is where Gravity – Multi-Purpose Coming Soon Theme from developer Avanzare provides a sophisticated solution. Built specifically for WordPress, this premium theme transforms a temporary holding page into a powerful marketing asset. It combines a human-centered design philosophy with robust functionality, allowing businesses, agencies, and creatives to showcase their brand, collect emails via Mailchimp, and provide a memorable first impression—all before the main site is ready. With over 2,900 sales on ThemeForest, Gravity has established itself as a trusted tool for creating visually stunning and highly effective coming soon and under construction pages.
Key Features
- 15 Unique Hero Backgrounds: The theme includes a diverse library of 15 background styles, ranging from a YouTube video background and image slider to dynamic options like Ken Burns, gradient, waves, sphere, mesh, space, glitch, abstract, galaxy, rain, and skyfall. This variety ensures you can match the aesthetic of any brand or campaign.
- Premium Plugin Bundle (Value $70): Gravity includes the WPBakery Page Builder (valued at $45) and the Yellow Pencil Pro design tool (valued at $25) at no extra cost. This integration provides a powerful drag-and-drop interface and granular control over CSS styling without needing to write code.
- One-Click Demo Install: Getting started is exceptionally fast. The theme supports a one-click demo import, allowing you to replicate the preview design instantly and then customize it to your specific needs.
- Multiple Navigation Methods: Visitors can navigate through the single-page layout using a keyboard, mousewheel, mouse click, or bullet navigation, creating a smooth and interactive user experience.
- Strong Mailchimp Integration: The theme is built for lead generation, featuring deep integration with Mailchimp, including support for Double Opt-In. This ensures your email list remains compliant and high-quality.
- Built-in Audio/Music Player & 404 Page: Beyond the coming soon page, Gravity includes an audio player for background music or announcements and a custom-styled 404 page to maintain brand consistency.
Who Is This For? Use Cases
Gravity – Multi-Purpose Coming Soon Theme is designed for a wide range of users who need a professional, high-impact pre-launch page. Its flexibility and premium toolset make it suitable for both beginners and experienced developers.
Agencies and Freelancers
Web design and marketing agencies can use Gravity to create compelling landing pages for client projects. The included WPBakery Page Builder and Yellow Pencil Pro allow for rapid prototyping and custom styling, while the 15 background options provide a distinct look for each client. It serves as an excellent tool for building client hype and capturing leads before a full-site launch.
SaaS Startups and Product Launches
For startups preparing to launch a new app or service, Gravity provides the perfect platform to build a waitlist. The Mailchimp integration with double opt-in ensures you are collecting qualified leads. The dynamic backgrounds, such as the space or glitch effects, can be used to create a modern, tech-forward brand image that aligns with innovative products.
Bloggers and Creative Professionals
Individual bloggers, photographers, and artists who are redesigning their website or starting a new project can use Gravity to maintain an online presence. The human-centered, minimalistic design ensures the focus remains on the brand and content, while the audio player can be used to share a new track or a personal message from the creator.
Technical Details & Compatibility
Gravity – Multi-Purpose Coming Soon Theme is built on a robust technical foundation to ensure compatibility and performance. It is fully responsive, meaning it is optimized for desktop, tablet, and mobile devices, as well as Retina displays. The theme is translation-ready, allowing you to create multilingual pages, and it has been updated to support the Redux Framework 4 for stable and efficient theme options. The changelog shows consistent updates from the developer, Avanzare, with fixes for mobile responsiveness on IOS devices and improvements to page performance, Google Fonts requests, and plugin compatibility. The theme integrates seamlessly with WPBakery Page Builder, giving you access to its full suite of shortcodes, and it works with standard WordPress features. Browser compatibility is standard across modern browsers, ensuring a consistent experience for all users.
Pros and Cons
Pros
- Exceptional Value: At $29.00, the theme includes two premium plugins (WPBakery and Yellow Pencil Pro) worth over $70, making it a highly cost-effective package.
- Design Flexibility: With 15 different hero backgrounds, a page builder, and a custom CSS design tool, you have near-limitless control over the visual outcome.
- Lead Generation Focus: The deep Mailchimp integration with double opt-in support is a core feature for building a qualified email list before launch.
- User-Friendly Setup: The one-click demo install and well-documented support make it accessible for users with limited technical experience.
- Proven Track Record: With over 2,900 sales, the theme has a community of users and a history of updates from the developer Avanzare, indicating reliability and support.
Cons
- Single-Page Focus: This theme is specifically designed for a coming soon or under construction page. It is not a full multi-page WordPress theme for a live website.
- Stock Images Not Included: The demo images are not part of the download package. You will need to source your own images or use the provided CC0 licensed replacements.
- Reliance on Plugins: The core functionality depends on the included WPBakery Page Builder and Yellow Pencil Pro plugins, which may add some overhead compared to a lean, standalone theme.
Frequently Asked Questions
Can I use Gravity with the default WordPress block editor (Gutenberg)?
Yes, Gravity is compatible with the WordPress block editor (Gutenberg). However, the theme’s primary layout and page building capabilities are powered by the included WPBakery Page Builder plugin. For the best experience and to access all the pre-built elements and backgrounds, it is recommended to use WPBakery as your primary builder for the coming soon page.
How do I collect email addresses with this theme?
The theme features a strong integration with Mailchimp. After installing the theme, you can connect your Mailchimp account via the theme options panel. You can then configure the signup form to collect email addresses. Gravity also supports Double Opt-In, which sends a confirmation email to new subscribers, ensuring your list is compliant and contains only engaged users.
What happens to my coming soon page after my main site is ready?
Gravity is designed to be deactivated once your main website is launched. You can simply unpublish or delete the Gravity page from your WordPress dashboard. The page will not interfere with your new site. The theme and its included plugins (WPBakery and Yellow Pencil Pro) remain in your installation, so you can reuse them for future projects or landing pages if you wish.
Final Verdict
Gravity – Multi-Purpose Coming Soon Theme stands out as a premium solution for anyone needing a professional and engaging pre-launch page. Developed by Avanzare, the theme successfully merges a visually stunning design library with powerful lead generation tools. The inclusion of WPBakery Page Builder and Yellow Pencil Pro elevates it far beyond a simple template, offering the customization depth typically found in more expensive tools. With over 2,900 sales and a consistent update history, it is a proven and reliable choice for building anticipation and capturing leads before your website goes live. The value proposition at $29.00 is exceptional, especially considering the included premium plugins. If you are looking for a way to make a strong first impression and turn your “under construction” phase into a marketing opportunity, this theme is an excellent investment.
Don’t let your upcoming launch be a missed opportunity. Start building anticipation and capturing leads today with Gravity – Multi-Purpose Coming Soon Theme. Click the button below to purchase and get instant access to the full feature set, premium plugins, and dedicated support.
