These HTML5 animated banner templates feature a dynamic character animation built with Edge Animate, offering marketers and designers ready-to-use advertising solutions in five industry-standard sizes. The lightweight templates (only 36KB zipped) maintain professional quality while ensuring fast loading times crucial for digital campaigns.
Standard Banner Sizes for Maximum Reach
The template package includes these essential ad dimensions:
- Medium Rectangle (300×250): The most versatile format for websites and mobile apps
- Large Rectangle (336×280): Increased visibility for content recommendations
- Leaderboard (728×90): Ideal for top-of-page placements on desktop sites
- Wide Skyscraper (160×600): Perfect for sidebar advertising with vertical impact
- Half-Page Ad (300×600): Premium format for high-visibility campaigns
Customization Made Simple
These Edge Animate templates feature straightforward customization options:
Visual Branding Adjustments
- Color scheme modifications through simple CSS edits
- Logo replacement via included PSD files with organized layers
- Image swapping by replacing files in the project folder
Typography Control
The templates integrate Google Fonts for:
- Font family changes with one line of code
- Size adjustments for better readability
- Color modifications to match brand guidelines
Technical Advantages
The templates leverage Adobe Edge Animate’s capabilities for optimal performance:
- Lightweight HTML5 animations that work across devices
- Hosted runtime files on Adobe CDN for reliable delivery
- Clean code structure for easy modification
- Compatible with major ad networks including Google AdWords
Included Resources
Each template package comes with:
- Source files for all five banner sizes
- Multi-layered PSD for logo customization
- Step-by-step video tutorial covering installation and editing
- Documentation with technical specifications
Best Practices for Implementation
To get the most from these animated banner templates:
- Keep animation loops under 15 seconds for better engagement
- Limit file size to under 150KB for most ad networks
- Test across browsers before launching campaigns
- Use contrasting colors for call-to-action buttons
- Consider adding a “click to play” option for mobile users
The included video walkthrough demonstrates how to customize all template elements, from simple color changes to complete branding overhauls, making these suitable for both novice designers and experienced developers.