The PrestaShop Pinterest Board module seamlessly integrates your Pinterest content directly into your ecommerce store, creating visual engagement opportunities that can boost conversions. This powerful tool displays either your entire Pinterest wall or specific boards anywhere on your PrestaShop site through customizable hooks.
Key Features and Functionality
This versatile module offers store owners multiple ways to leverage Pinterest’s visual appeal:
- Multiple display locations – Choose from Homepage, footer, top navigation, columns, or product pages
- Fully responsive design – Automatically adapts to all device screens from mobile to desktop
- Cross-browser compatibility – Works flawlessly across Chrome, Firefox, Safari, Edge and other major browsers
- Dedicated Pinterest board page – Showcase specific boards or profiles on a standalone page
- Customizable dimensions – Set fixed widths or use auto-sizing for perfect integration
Advanced Configuration Options
The module provides extensive back-office controls for precise customization:
- Multilingual support – Display content in multiple languages to match your store’s localization
- Multistore functionality – Manage Pinterest displays differently across multiple storefronts
- Visual styling controls – Adjust spacing, borders, and image sizes to match your theme
- Follow button integration – Encourage visitors to follow your Pinterest account directly
Implementation and Best Practices
To maximize the impact of your Pinterest integration:
- Strategic placement – Use product pages to show related Pinterest content that complements items
- Seasonal boards – Create temporary boards for holidays or promotions and highlight them
- User-generated content – Feature customer pins to build social proof and engagement
- Performance monitoring – Track click-through rates to optimize board selection
Version History and Compatibility
The module has evolved with PrestaShop updates:
- v2.0 – Introduced dedicated Pinterest board pages
- v3.0 – Added full compatibility with PrestaShop 1.7
- v4.0 – Enhanced support for PS 1.7.x with follow button functionality
Why Pinterest Integration Matters for Ecommerce
Pinterest drives significant ecommerce traffic, with studies showing:
- 87% of Pinners have purchased a product because of Pinterest
- Pinterest users spend 2x more than non-Pinners
- Visual content increases engagement by 650% compared to text-only
By implementing this module, you create a direct bridge between your store and Pinterest’s highly engaged shopping audience, turning visual inspiration into actual sales.
