Recarto – WooCommerce Abandoned Cart Recovery – Email – SMS is a dedicated WooCommerce extension built to rescue the revenue that slips away when shoppers add products to their cart but never complete checkout. Developed by villatheme, this plugin automatically detects stalled carts, captures the shopper’s contact details, and follows up through scheduled recovery emails, SMS messages, and even Facebook Messenger. For store owners who treat every abandoned cart as a lost sale, Recarto turns that loss into a second chance at conversion. With over 1,500 sales on CodeCanyon, it has already proven itself as a practical, results-driven tool for WordPress eCommerce businesses.
Key Features
- Automatic abandoned cart capture — Once a shopper adds an item and stops interacting with the cart for a defined period, Recarto marks it as abandoned and records the add-to-cart date, email, items, cart total, status, and IP address.
- Separate tracking for members and guests — You can set different abandonment timeframes for logged-in users and guests, giving you granular control over how quickly each audience is targeted.
- Detailed abandoned cart table — Every abandoned cart is stored in the plugin backend with a full record including username, email, item quantity, cart value, item list, reminder logs, customer IP, and country.
- Email request pop-up — A pop-up prompts first-time add-to-cart visitors to submit their email address, which is then auto-filled at checkout. You can choose which pages it appears on and whether the email is mandatory.
- Multi-stage recovery emails — Create multiple email templates and schedule them to send at different intervals, with rules that let you target guests, members, or abandoned orders separately.
- Coupon generation and delivery — Attach existing coupons or let Recarto generate unique coupons with your chosen WooCommerce coupon settings to incentivize checkout completion.
- SMS recovery messages — Send SMS reminders through Twilio, Nexmo, Plivo, or Infobip, with shortcodes for customer names and checkout links, and Bit.ly integration for shortened URLs.
- Facebook Messenger recovery — Reach shoppers on the channel they already use daily, expanding your recovery strategy beyond email and SMS.
- Manual email sending — Select specific abandoned carts from the list and dispatch a chosen email template on demand.
- Multilingual support — Compatible with WPML and Polylang so email content matches your site’s language.
- Email marketing integrations — Sync captured email data with platforms like ActiveCampaign and Sendinblue to fuel broader campaigns.
- GDPR compliance tools — Display a GDPR notice on checkout and define a custom message for customers who decline recovery emails.
- Four report types — Analyze abandoned cart performance across selectable time ranges to refine your recovery strategy.
- Auto-updates — Update the plugin directly from your WordPress dashboard during the support period.
Who Is This For? Use Cases
WooCommerce Store Owners
Any store losing sales to cart abandonment benefits immediately. Recarto automates the follow-up process so you recover orders without manually chasing customers. The abandoned cart table gives you a clear view of exactly where revenue is leaking.
eCommerce Agencies
Agencies managing multiple client stores can deploy Recarto as a standard retention tool. The multilingual support, flexible email templates, and reporting make it easy to demonstrate measurable ROI to clients.
Freelancers and Consultants
If you build or optimize WooCommerce sites, offering abandoned cart recovery as an add-on service increases your value proposition. Recarto’s straightforward setup means less time configuring and more time delivering results.
High-Volume Retailers
Stores processing significant order volumes need scalable recovery. The SMS and Facebook Messenger channels ensure you reach customers who ignore email, while scheduled rules keep outreach consistent without manual effort.
SaaS and Subscription Businesses
Businesses selling recurring products through WooCommerce can use Recarto to recover failed, pending, or on-hold orders, reducing involuntary churn and protecting subscription revenue.
Technical Details & Compatibility
Recarto is a WordPress plugin built specifically for WooCommerce, so it requires an active WooCommerce installation to function. It integrates natively with the WooCommerce checkout flow, capturing email and phone data at the point of entry.
The plugin supports WPML and Polylang for multilingual stores, ensuring recovery emails display in the correct language. It connects with email marketing platforms including ActiveCampaign and Sendinblue, and supports four SMS gateways: Twilio, Nexmo, Plivo, and Infobip. Bit.ly integration handles link shortening for SMS messages.
Recarto uses a cron job for scheduled tasks, which you enable on your server to ensure timely cart marking and message dispatch. The plugin is designed to be mobile-responsive on the front end, so the email request pop-up and recovery links work smoothly across devices. Auto-updates are available from the WordPress dashboard during the active support period, keeping the plugin current with WooCommerce releases. A compatibility table and a free-versus-premium comparison are provided by the developer to help you assess fit before purchase.
Pros and Cons
Pros
- Multi-channel recovery — Email, SMS, and Facebook Messenger coverage reaches customers on their preferred platform.
- Granular control — Separate settings for guests, members, and abandoned orders let you tailor recovery to each audience.
- Coupon automation — Generating unique coupons removes friction and gives hesitant buyers a reason to return.
- Detailed reporting — Four report types provide actionable data on recovery performance.
- GDPR-ready — Built-in compliance tools reduce legal risk for stores operating in regulated regions.
- Proven track record — Over 1,500 sales and a reputable developer in villatheme add confidence.
- Strong value at $79 — A one-time cost for a tool that can recover many times its price in a single month.
Cons
- Requires WooCommerce — It cannot function as a standalone solution outside a WooCommerce store.
- SMS costs are separate — You must maintain accounts with third-party SMS providers, which incur their own fees.
- Bit.ly API setup needed — SMS link shortening requires registering for a Bit.ly access token.
- Cron configuration — Server-level cron jobs must be enabled for reliable scheduled sending.
Frequently Asked Questions
Does Recarto work with any WordPress theme?
Yes. Because Recarto operates through WooCommerce hooks and its own backend interface, it is theme-independent. The front-end email request pop-up is styled by the plugin, and you can adjust its colors and text to match your brand without touching theme files.
Can I send recovery messages to guests who never created an account?
Absolutely. Recarto tracks guest carts separately from member carts, and the email request pop-up captures guest email addresses before checkout. You can also send SMS to guests who provide a phone number at checkout, even if they abandon before completing the order.
Do I need separate accounts with SMS providers to use the SMS feature?
Yes. Recarto supports Twilio, Nexmo, Plivo, and Infobip, but you must have an active account with at least one of these providers. The plugin handles the sending logic, while the provider delivers the messages and bills you according to their pricing.
Final Verdict
Recarto – WooCommerce Abandoned Cart Recovery – Email – SMS delivers exactly what its name promises: a complete, multi-channel system for winning back lost sales. With 1,525 sales on CodeCanyon and development by villatheme, it carries the credibility of a tool that store owners actually rely on. The combination of email, SMS, and Facebook Messenger recovery, paired with coupon automation and detailed reporting, covers the full spectrum of cart recovery needs.
At $79, the plugin pays for itself the moment it recovers a handful of orders. For WooCommerce store owners serious about reducing cart abandonment and increasing revenue without manual effort, Recarto is a smart, affordable investment. Add it to your store today and start turning abandoned carts into completed checkouts.