Urip – Professional Landing Page With HTML Builder is a Bootstrap-based landing page template that ships with its own drag-and-drop HTML builder, giving marketers and developers a complete toolkit for launching high-converting campaign pages without writing code from scratch. Built by xwisnux, the package bundles five distinct layout styles, working forms with MailChimp integration, and a visual builder that would normally cost extra on its own — all for a one-time price of $19. Whether you need a lead capture page, an app showcase, an event announcement, or a creative portfolio front page, Urip provides a polished starting point that you can customize down to the markup level.
Key Features
- Drag-and-drop HTML page builder — the headline addition in version 3.0. You can assemble single-page or multi-page sites visually, then fine-tune the source code whenever you need more control. The builder alone is marketed as a $29 value included in the purchase.
- Five homepage layout variations — hero subscribe, hero form, creative, app, and event layouts each target a different campaign goal, from above-the-fold lead capture to conference promotion.
- Working AJAX-validated forms — the contact and registration forms send email through a PHP handler, while the subscribe form pushes addresses straight to your MailChimp list via the jQuery Ajaxchimp plugin.
- Bootstrap 3.3.5 foundation — a fully responsive grid means layouts adapt cleanly across desktop, tablet, and mobile screens.
- Inline content and image editing — change copy, swap images, and pick from more than 1,000 icon fonts directly inside the builder, with a responsive preview mode for testing on the fly.
- Video and parallax backgrounds — including YouTube video backgrounds and jQuery parallax effects for visually rich hero sections.
- Instagram gallery and content filter — display social proof visually and let visitors filter portfolio or gallery items using the Isotope plugin.
- Countdown timer — ideal for launches, events, and limited-time promotions.
- RTL support — right-to-left language layouts are built in, useful for Arabic, Hebrew, and similar markets.
- Extra pages included — a blogroll and a single post page with sidebar extend the template beyond a single landing screen.
- Pricing table component — ready-made pricing sections for SaaS and product pages.
- Clean, well-commented code — valid HTML5/CSS3 markup that is easy to navigate and extend.
- Complete package — HTML template files, builder files, documentation, and PSD sources are all included.
Who Is This For? Use Cases
Marketing Teams and Lead Generation Specialists
The hero subscribe and hero form layouts place the conversion element above the fold, which is exactly where campaign traffic should land. With MailChimp integration built in, a marketing team can spin up a campaign page, connect a list, and start collecting leads without involving a developer for every iteration.
Startups and App Developers
The app layout is purpose-built for showcasing mobile applications, while the pricing table and countdown timer support pre-launch campaigns and product announcements. Startups that need a credible web presence fast will find the builder removes most of the setup friction.
Creative Agencies and Freelancers
The creative layout suits portfolios and agency front pages, and the Instagram gallery plus Isotope-powered content filter give visual work room to breathe. Freelancers can deliver a client-ready landing page in hours rather than days, and the included PSD sources make design revisions straightforward.
Event Organizers
The event layout, added in version 2.0, combines a countdown timer, video backgrounds, and registration forms — a practical combination for conferences, webinars, and meetups that need a single promotional page.
Developers Who Want a Head Start
Because the markup is clean, commented, and built on a familiar Bootstrap grid, developers can treat Urip as a scaffold rather than a locked system. Source code editing inside the builder means quick visual changes and precise code changes can coexist in the same workflow.
Technical Details & Compatibility
Urip is a static HTML template rather than a WordPress theme, so it runs on any standard web host. The builder requires a PHP-enabled web server (version 5.2.0 or higher), an FTP tool for uploading files, and a modern web browser to access the builder interface. Everything else — the template pages themselves — is plain HTML, CSS, and JavaScript.
The template is built on Bootstrap 3.3.5 and uses valid HTML5/CSS3 markup. JavaScript dependencies include jQuery, the Ajaxchimp plugin for MailChimp subscriptions, and the Isotope plugin for content filtering. Forms are validated client-side via AJAX before submission, with PHP handling email delivery for contact and registration forms.
Responsiveness is handled through the Bootstrap grid, and the builder includes a built-in responsive design test so you can preview breakpoints without leaving the editing environment. RTL support is included for right-to-left locales. The item has a documented update history stretching from the initial May 2015 release through version 3.0 in October 2016, covering Bootstrap updates, Instagram API fixes, new layouts, and the builder launch — a reasonable signal of ongoing maintenance during its active lifecycle. Note that Bootstrap 3 is an older framework generation; if your project requires Bootstrap 5 or modern build tooling, plan accordingly.
Pros and Cons
Pros
- Exceptional value at $19 — the bundled HTML builder is positioned as a $29 product on its own, so the template effectively pays for itself.
- Five purpose-built layouts cover lead generation, app promotion, events, and creative portfolios without buying separate templates.
- Working forms out of the box — contact, registration, and MailChimp subscribe forms all function without additional configuration beyond your own credentials.
- Both static HTML and builder files included, so you can work visually or dive straight into code.
- PSD sources and documentation included in the package, which is uncommon at this price point.
- RTL support and 1,000+ icons add flexibility for international and design-heavy projects.
- Clean, commented code that is genuinely easy to modify.
Cons
- The builder requires a PHP-capable server and FTP access, which rules out purely static hosting environments like basic GitHub Pages setups.
- Bootstrap 3.3.5 is dated by current standards; projects standardized on newer frameworks will need adaptation.
- There is no WordPress version bundled — a separate WordPress product is referenced by the author.
- As a static HTML template, content management is manual rather than database-driven.
Frequently Asked Questions
Do I need coding skills to use Urip – Professional Landing Page With HTML Builder?
No. The drag-and-drop builder handles layout assembly, inline text editing, image uploads, icon selection, and link editing visually, and it includes a responsive preview mode. That said, the template also exposes source code editing, so developers can go deeper when needed. Basic familiarity with uploading files via FTP is helpful for the initial setup.
How does the MailChimp subscribe form work, and can I use my own list?
The subscribe form uses the jQuery Ajaxchimp plugin to submit email addresses directly to a MailChimp list. You connect your own MailChimp account and list configuration, and submissions are validated via AJAX before being sent. The contact and registration forms, by contrast, use a PHP file to send email, so those require a PHP-enabled host.
What exactly is included in the purchase package?
You receive the static HTML template files, the builder files, documentation (also readable online), and the PSD source files. Both the HTML and builder versions are included so you can choose whichever workflow suits your project — or use both together.
Final Verdict
With 1,492 sales on ThemeForest, Urip – Professional Landing Page With HTML Builder has clearly found an audience among marketers, freelancers, and small teams who need professional landing pages without agency budgets. Developer xwisnux has maintained the item through multiple documented releases, and the version 3.0 builder addition substantially expanded what buyers get for their money. At $19, the combination of five layouts, a visual HTML builder, working MailChimp-integrated forms, PSD sources, and RTL support represents genuinely strong value — the kind of package that pays for itself with a single client project or campaign launch.
If your next project involves a lead capture page, an app launch, an event promotion, or a creative portfolio, Urip gives you a tested, well-documented foundation you can customize in hours. Purchase it once, use it across unlimited campaign ideas, and let the included builder do the heavy lifting.